Podcasts are a fantastic way to promote your business. Depending on the type of business, it’s a great addition to your strategy to promote your content, product, or service. You can use it in conjunction with live video streaming, guest posting, and social media marketing. While a podcast may seem simple, you don’t want to dive into it without being prepared. A few simple tools will get you ready to take on your first podcast with ease.
Have an Idea of the Message You Want to Share
If you’re a guest on a podcast, you’ll probably have a broad idea of what you want to discuss. You’ll have an indication of what you’ll share by the podcast’s name or niche. The host will also finalize the topic with you by either asking what you want to discuss or giving you a general idea. Use whatever information you can to get ready for the podcast.
It will help to prepare yourself for an interview, so ask for interview questions in advance. Don’t use the questions to read word-for-word answers. Instead, use it to give you an idea of your impromptu answers. If you can’t access the questions in advance or the host doesn’t have any, just be prepared by having a clear vision of what you want the world to know about you and your brand.
Be Prepared for your Podcast with The Right Tools
A podcast is all about audio coverage. That’s what you’ll use to paint the picture for your audience and engage them. It’s important to make sure they can clearly understand what you’re saying. You also need to hear your host well and vice versa. For clear audio, you’ll need a few things in place before starting the podcast. For starters, you need a quiet place to record the session. Your office or coworking space should be perfect.
If you don’t have either of those resources, schedule a time when you’ll have the house to yourself. Next, you need a good microphone to speak clearly. Look at these top 10 usb mics to choose a good quality microphone. USB is best for podcast since you’ll be using an internet or computer program to conduct the interview. A headset also helps to limit external noise and feedback.
Choose A Good Platform for your Podcast
If you’re the podcast guest, you won’t have to worry about this decision. If you’re starting your own podcast, start it off right by choosing a good platform where you’ll host it Options are endless with many ways to do conference calls and simply record. Still, just the same rules apply with the importance of great sound quality. Choosing podcast host dedicated to producing audio content is best.
SoundCloud has been an option that’s in demand by podcasters, musician, and all who want the world to hear their unique voice. It’s one of the leaders in the industry and the largest audio platforms. With SoundCloud, you have tools to get the best exposure for your audio content.
You have options for sharing your podcast on multiple platforms and for your audience to share it. They also feature the top sounds each week. The best thing about SoundCloud is the ability to monetize your projects right from their hosting site. When your podcast take off, this will give you another revenue stream.
Zencastr is another simple platform for podcasts. It’s great for interviewing with multiple guests on the same episode. With this site, each guest has a separate recording for you to edit and coordinate your podcast to your liking. Zencaster’s free option allows up to two guests and 8 hours of recording per month, and the different plans vary in pricing with added features.
Other platforms worth exploring are:
- Buzz Sprout
Be Yourself and Use You Natural Tone
The fact that you’re not on video or live should put you a little at ease. You shouldn’t be as nervous knowing it’s just an audio recording, but you still need to work harder to captivate your audience. That means you should use your voice to your advantage. Don’t use a monotone, somber tone, or sound like a robot. Make sure you use inflections so what you’re saying sounds interesting and exciting.
It might help to still use your body language and hand gestures as if you’re speaking on video or in person. That will build your confidence and put you in the right mood to deliver an uplifting message. If you’re able to without altering sound quality, it might help if you stand up. Be yourself on yourself during your podcast. Don’t feel like you should suppress your personality. The audience wants to know the real you.
Intrigue your Guest to Learn More About What You’re Doing
The main reason why you decided to do a podcast or be a guest is for exposure. You want the world to know more about you, what you’re doing, and how it can help them. Make sure you take the opportunity to plug in information about your products and services. Share your website information, talk about your most popular social media platforms, and tell them to visit.
To make your audience want to learn more about you, don’t sound like you’re giving a sales pitch. Once again, speak naturally and give them useful information. You can also incorporate some type of incentive like a free giveaway if they subscribe to your website or follow you on social media. If your audience loves you, you won’t have a problem with getting them hooked on your podcast and other services.
Have Fun with It
This is your soapbox and your opportunity to capture the attention of your audience. Use it wisely, but enjoy yourself at the same time. Your first podcast should be a fun and memorable experience. It’s the start of a reaching a wider audience in a different form. You have a lot to be excited about and it should show in your podcast.
Like with any other activity, enjoy the process and you’ll love the results. Start by choosing a topic you’re passionate about and have expertise in. Your passionate will reflect in your recording and how you speak on the topic. Also, be creative in the way you present your topic. Some people start their podcast with music, an inspirational statement, a story, or a joke.
Recording a podcast isn’t the hard part. The key is having the right system in place. If you prepare yourself, in the beginning, you will have a successful first run at your podcast. Know what topics you have on the agenda and practice, make sure your sound quality is superb with the right tools and platform, and give interesting content that pleases your audience.